Want to sell your home quickly and for top dollar? Staging your house especially when it empty and/or dated is essential. In order to gain an edge in today’s real estate market, a property must be priced right and look better than the competition, which can be done through home staging and high quality photos. When talking about staging a home, we are referring to a method of decorating that uses design and conceptualization techniques to help potential buyers walk in and envision the property as their own. Staging not only showcases a home’s best assets, but gives buyers a sense of the actual layout of the home, room sizes, and how room can be used. Staging creates a space that makes buyers connect emotionally and helps homes sell quickly for the highest possible price.
Although staging is optional, it really shouldn't be. When dealing with such a significant financial transaction, sellers don't want to settle for a lower sale’s price or a longer marketing period than they must. One of the costliest mistakes made by home sellers and some real estate agents is ignoring the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they view it online and/or walk in and feel, “I could live here.” They imagine it as their home.
Through years of experience working with buyers and sellers, the Raegen Johnson Group quickly recognized the importance of staging. However; they knew most clients couldn’t afford to spend thousands of dollars to have their home professionally staged. Most Stagers charge $300 to $600 for an initial design consultation, and $500 to $600 per month per main room (typically Stagers will stage the main living area, dining area, kitchen, bathrooms and master bedroom). A 2,000-square-foot home could cost around $1,500 to $2,400 a month. Most professional home Stagers also require a three-month minimum contract, even if the home sells in 24 hours. That could bring the final bill to over $4,800. As a result, the Raegen Johnson Group decided to provide FREE** Staging and Editing Services for their clients...which has equated to more money in their sellers’ pockets at closing. They have helped numerous clients' sell their homes quicker and for a higher price than comparable properties.
Some Highlights from Raegen Johnson Group Staged Home Sales:
Staged homes that the RJG listed sold on average for 98% of list price.
On average homes listed with the RJG that were staged, were on the market 22 days less than similar priced homes.
On average the price per square foot for sold staged homes was 97% of the average sold price per square foot for properties within the same zip code.
Here are some virtual tours or RJG staged homes:
Stonebridge Lakes (Gilbert)
30th Place (Phoenix)
Gainey Village (Scottsdale)
McCormmick Ranch (Scottsdale)
Higley Grove (Gilbert)
Raskin Estates (Scottsdale)
Shadow Mountain Villas (Phoenix)
Contact the RAEGEN JOHNSON GROUP if you are interested in a FREE market analysis and learning more about their FREE Staging and Editing services.
*Data from Cromford Report
**Contact for details